Do you have an ecommerce site? If so, then the product pages are your bread and butter. It’s these pages that will help you sell more and more products and earn profits. Though there are several ways to optimize your pages, in this post we are going to walk you through some of the most critical components to make your pages convert. That’s what any professional marketer offering SEO services in Kolkata will recommend.
Apt Page Headers
The primary header of each of the product pages must be the H1 and other sub headers should H2’s, H3’s, H4’s, and so on. Make sure the main header (generally the product name) contains the most relevant keyword. Most of the times, the name of the product is used as the keyword.
Write Unique Descriptions
Once you are through with the header, focus on the page copy. This is the product description of about 100-120 words that informs potential buyers about the item on display. Here are some BEST PRACTICES when writing product or category descriptions:
- Always write unique descriptions and make sure you do not post any manufacturer-created content. The problem is many of the sites will use manufacturer-produced copy, and this will result in duplicate content. And, as far as copied content is concerned, it lessens the SEO value of your web page. The best way is hiring the services of an experienced copywriter to get the job done.
- Use the appropriate keywords once in the header, sub headers, and once in the description.
Super Easy Checkout Process
For better conversions, your ecommerce site must offer a super easy checkout process and intuitive usability. If there are issues with this, make sure they are addressed without any delay. Most important is making a 3-step checkout process. Many e-stores integrate a 3-step process for shopping ease and convenience. The process includes adding the items to the cart, entering the shipping details, and finally entering the purchase order number and clicking on the submit button to place the order.
Product Sitemaps
For better SEO, be prudent to create sitemaps for particular product categories/brands. This helps the search engine crawlers locate, crawl and index all the product pages.
Internal Linking
For effective ecommerce optimization, building internal linking between important pages is a good idea. These include your home page, category and sub category pages, and product pages. You can include crumb trail links to the important pages of your site (not the home page) for a robust internal linking. This gives you three benefits such as:
- Better Indexing
- Better crawling
- Beneficial in terms of usability
Have You Added Social Widgets?
It is needless to say that social media has a profound impact on your website’s ranking possibilities. The more number of likes, tweets, +1’s, re-tweets, and pins a product page gets, the greater authority it has in terms of optimization. This is the reason integrating social widgets on each of the pages becomes so essential.
Some Social Media Best Practices
Besides adding social widgets, there are other innovative ways to improve your social SEO. Here are some creative ways of doing it:
- Build customer loyalty by requesting customers to follow your brand and like your products on social sites after buying a product.
- Spreading the word or word-of-mouth publicity by asking customers to share their shopping experience with their friends, families and acquaintances on Facebook and Twitter.
- Offering customer incentives with special offers, discounts or deals.
With these best practices, your brand is getting more exposure, loyalty and possibilities of getting repeat purchases.
Use of Rich Media and Optimizing It
Rich media is the most innovative way of classifying high-resolution pictures, good quality video, and graphics. Using rich media and optimizing it will not only help in terms of SEO but also add conversion value to your product pages. Besides, videos and images will also appear in the search engine results pages (SERPs).
Before you upload any video or image, make sure they are keyword optimized. This will help to improve rankings in an organic way.
Though you need to be more knowledgeable about backend technical SEO, the above discussed components will definitely help you earn your bread and butter.